Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas …
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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
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Creative Confidence: Unleashing the Creative Potential Within Us All
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselli ng The Art of Innovation , have written a powerful and compelling book …
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Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students
The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraph…
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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers.
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The Design of Everyday Things
The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. …
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100 Things Every Designer Needs to Know About People
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like explorin…
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Design as Art
One of the last surviving members of the futurist generation, Bruno Munari's Design as Art is an illustrated journey into the artistic possibilities of modern design translated by Patrick Creagh publi…
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Inspired: How to Create Tech Products Customers Love
Как известно, существует большая разница между тем, как создают свои продукты самые успешные компании и как это делают все остальные. Многие производители стремятся выпускать привлекательные товары. О…
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Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down?
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Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is… -
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Value Proposition Design: How to Create Products and Services Customers Want
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Measure What Matters
The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
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Laws of UX: Using Psychology to Design Better Products & Services
An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The mos…
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This is Service Design Thinking: Basics – Tools – Cases
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service Design is a bit of a buzzword these days and has gained a lot of interest from various fields. …
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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
“What does it mean to manage well?”
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From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to rea… -
Business Model Generation
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1) Change the way you think about business models
Business Model Generati… -
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7 Powers: The Foundations of Business Strategy
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