Books similar like Designing for Behavior Change: Applying Psychology and Behavioral Economics

Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is…

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UX for Business: How to Design Valuable Digital Companies

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UX Strategy: How to Devise Innovative Digital Products that People Want

How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design…

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Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students

The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraph…

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Reset: How to Change What's Not Working

From the #1 New York Times bestselling author of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what’s not working—in systems and processes, organizations and co…

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Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, an…

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Laws of UX: Using Psychology to Design Better Products & Services

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The mos…

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Design for How People Think: Using Brain Science to Build Better Products

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Creative Confidence: Unleashing the Creative Potential Within Us All

IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselli ng The Art of Innovation , have written a powerful and compelling book …

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Leadership and Self-Deception: Getting Out of the Box

The ""disease"" of self-deception (acting in ways contrary to what one knows is right) underlies all leadership problems in today's organizations, according to the premise of this work. However well i…

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When: The Scientific Secrets of Perfect Timing

Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious a…

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Mismatch: How Inclusion Shapes Design (Simplicity: Design, Technology, Business, Life)

How inclusive methods can build elegant design solutions that work for all. Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a …

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Your Next Five Moves: Master the Art of Business Strategy

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles ) in business today, comes a practical and effe…

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Nudge: Improving Decisions About Health, Wealth, and Happiness

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions

New York Times bestseller
Named a Best Book of the Year by The …

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Other Minds

Although mammals and birds are widely regarded as the smartest creatures on earth, it has lately become clear that a very distant branch of the tree of life has also sprouted higher intelligence: the …

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What Got You Here Won't Get You There

America's most sought-after executive coach shows how to climb the last few rungs of the ladder The corporate world is filled with executives, men and women who have worked hard for years to reach the…

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Lost Connections: Uncovering the Real Causes of Depression - and the Unexpected Solutions

From the New York Times bestselling author of Chasing the Scream: The First and Last Days of the War on Drugs, a startling challenge to our thinking about depression and anxiety.

Award-winning journali…

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Thinking In Systems: A Primer

Meadows’ Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wrigh…

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Lean UX: Applying Lean Principles to Improve User Experience

The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and t…

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Tiny Habits: The Small Changes That Change Everything

The world’s leading expert on habit formation shows how you can have a happier, healthier life: by starting small.

When it comes to change, tiny is mighty. Start with two pushups a day, not a two-hour …

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Designing for Behavior Change: Applying Psychology and Behavioral Economics

Designing for Behavior Change: Applying Psychology and Behavioral Economics similar books

When: The Scientific Secrets of Perfect Timing