Books similar like Hegarty on Advertising

A Visible Man: A Memoir

From one of our culture's most important changemakers, a memoir of breaking barriers.

When Edward Enninful became the first Black editor-in-chief of British Vogue, few in the world of fashion wante…

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Catching the Big Fish: Meditation, Consciousness, and Creativity

Where do ideas come from?

In Catching the Big Fish, internationally acclaimed filmmaker David Lynch provides a rare window into his methods as an artist, his personal working style, and the immense cre…

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Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogi…

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Shoe Dog: A Memoir by the Creator of Nike

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of …

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Creating a Brand Identity: A Guide for Designers:

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The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising

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1Q84 الكتاب الأول

"1Q84" - новий роман Муракамі - побачив світ у Японії 28 травня 2009 року, й увесь його стартовий наклад був розкуплений ще до кінця дня. Незвична назва твору - пряма алюзія на роман-антиутопію Джордж…

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This is Marketing: You Can't Be Seen Until You Learn To See

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom…

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Co-Intelligence: Living and Working with AI

**A New York Times Bestseller**

'Co-Intelligence is the very best book I know about the ins, outs, and ethics of generative AI. Drop everything and read it cover to cover NOW' Angela Duckworth

Consumer …

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Four Thousand Weeks: Time Management for Mortals

The average human lifespan is absurdly, insultingly brief. Assuming you live to be eighty, you have just over four thousand weeks.

Nobody needs to be told there isn’t enough time. We’re obsessed with …

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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writer…

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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

“What does it mean to manage well?”
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to rea…

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Confessions of an Advertising Man

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of m…

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The Creative Act: A Way of Being

From the legendary music producer, a master at helping people connect with the wellsprings of their creativity, comes a beautifully crafted book many years in the making that offers that same deep wis…

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Beginners: The Joy and Transformative Power of Lifelong Learning

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Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered

In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more for…

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How Brands Grow: What Marketers Don't Know

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & ho…

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Predatory Thinking: A Masterclass in Out-Thinking the Competition

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Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind…

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Creative Mischief

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Hegarty on Advertising

Hegarty on Advertising similar books