Super Strategist: The Art and Science of Modern Account Planning
If you like book Super Strategist: The Art and Science of Modern Account Planning here is the list of books you may also like
Buy this book on AmazonSuper Strategist: The Art and Science of Modern Account Planning similar books
-
Better Brand Health: Measures and Metrics for a How Brands Grow World
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers…
Buy this book on Amazon -
Alchemy: The Surprising Power of Ideas That Don't Make Sense
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb
Buy this book on Amazon
To be brilliant, you have to be irrational
Why is Red Bull so popular – even though everyone… -
Either/Or
From the acclaimed and bestselling author of The Idiot, the continuation of beloved protagonist Selin's quest for self-knowledge, as she travels abroad and tests the limits of her newfound adulthoo…
Buy this book on Amazon -
Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Buy this book on Amazon
Told with brutal candor and prodigal generosity, David Ogi… -
-
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…
Buy this book on Amazon -
Big Swiss
Greta lives with her friend Sabine in an ancient Dutch farmhouse in Hudson, New York. The house is unrenovated, uninsulated, and full of bees. Greta spends her days transcribing therapy sessions for a…
Buy this book on Amazon -
How Brands Grow: What Marketers Don't Know
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & ho…
Buy this book on Amazon -
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Buy this book on Amazon -
A Libertarian Walks into a Bear: The Utopian Plot to Liberate an American Town (And Some Bears)
A tiny American town's plans for radical self-government overlooked one hairy detail: no one told the bears.
Buy this book on Amazon
Once upon a time, a group of libertarians got together and hatched the Free Town Project, a … -
The Hundred Years’ War on Palestine: A History of Settler-Colonial Conquest and Resistance, 1917–2017
A landmark history of one hundred years of war waged against the Palestinians from the foremost US historian of the Middle East, told through pivotal events and family history
Buy this book on Amazon
In 1899, Yusuf Diya al-Kh… -
The Creative Act: A Way of Being
From the legendary music producer, a master at helping people connect with the wellsprings of their creativity, comes a beautifully crafted book many years in the making that offers that same deep wis…
Buy this book on Amazon -
The Fund: Ray Dalio, Bridgewater Associates, and the Unraveling of a Wall Street Legend
The unauthorized, unvarnished story of famed Wall Street hedge-fund manager Ray Dalio.
Buy this book on Amazon
Ray Dalio does not want you to read this book.
Late last year, when the billionaire founder of Bridgewater Associat… -
No Rules Rules: Netflix and the Culture of Reinvention
Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year
Buy this book on Amazon
Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innova… -
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This , master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to i…
Buy this book on Amazon -
Confessions of an Advertising Man
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of m…
Buy this book on Amazon -
Strip Tees: A Memoir of Millennial Los Angeles
Strip Tees is a fever dream of a memoir—Hunter S. Thompson meets Gloria Steinem—about a recent college graduate and what happens when her feminist ideals meet the real world.
Buy this book on Amazon
At the turn of the new mi… -
Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work
NATIONAL BESTSELLER
Buy this book on Amazon
CNBC and Strategy + Business Best Business Book of 2017
It’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley execu… -
NSFW
Blisteringly sharp, hypersmart, and compulsively readable―meet Isabel Kaplan’s searing debut novel about a young woman trying to succeed in Hollywood without selling her soul.
Buy this book on Amazon
From the outside, the unn…