Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series Book 3)

Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series Book 3)

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Oste…

If you like book Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series Book 3) here is the list of books you may also like

Buy this book on Amazon

Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series Book 3) similar books

Value Proposition Design: How to Create Products and Services Customers Want

If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to…
Buy this book on Amazon
Business Model Generation

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.

1) Change the way you think about business models

Business Model Generati…
Buy this book on Amazon
The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design

Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world c…
Buy this book on Amazon
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers.

The startups that Google Ventures invest…
Buy this book on Amazon
Power And Prediction: The Disruptive Economics of Artificial Intelligence

Disruption resulting from the proliferation of AI is coming. The authors of the bestselling Prediction Machines describe what you can do to prepare.

Banking and finance, pharmaceuticals, automotive, me…
Buy this book on Amazon
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more th…
Buy this book on Amazon
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."

- Marty Cagan

How do you know that you are m…
Buy this book on Amazon
Play Bold: How to Win the Business Game Through Creative Destruction

Buy this book on Amazon
Innovation by Design: Innovation Management Systems for Global Impact: ISO 56000 and beyond

Buy this book on Amazon
Sustainable Growth and Profits: Managing Your Innovation Strategy, Organization, and Initiatives

Buy this book on Amazon
How to Assess and Measure Business Innovation

Buy this book on Amazon
Running Lean: Iterate from Plan A to a Plan That Works

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because …
Buy this book on Amazon
Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

Buy this book on Amazon
Mapping Innovation: A Playbook for Navigating a Disruptive Age

Buy this book on Amazon
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and w…
Buy this book on Amazon
Innovation Planner 2025: Future-Ready Tools Strategies and Skills

Buy this book on Amazon
Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it’s because these companies ar…
Buy this book on Amazon
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Now a decade after the Four Steps to the Epiphany
sparked the Lean Startup revolution, comes its sequel…
The Startup Owner's Manual

The Manual incorporates 10 years of learning and best practices
that ha…
Buy this book on Amazon
The Lean Startup

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

E…
Buy this book on Amazon
Inspired: How to Create Tech Products Customers Love

Как известно, существует большая разница между тем, как создают свои продукты самые успешные компании и как это делают все остальные. Многие производители стремятся выпускать привлекательные товары. О…
Buy this book on Amazon
The Four Steps to the Epiphany: Successful Strategies for Products that Win

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Step…
Buy this book on Amazon
Good Strategy Bad Strategy: The Difference and Why It Matters

Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and im…
Buy this book on Amazon
Purple Cow: Transform Your Business by Being Remarkable

The acclaimed Wall Street Journal and Business Week Bestseller.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and Kris…
Buy this book on Amazon
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.

In The Hard Thing About Hard Things, Ben Horowitz, cofounder of…
Buy this book on Amazon
Competing Against Luck

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services custo…
Buy this book on Amazon
Measure What Matters

The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
With a foreword by Larry Page, and contributions from Bono and Bill Gates.
Measure What Matters is …
Buy this book on Amazon
Transformed: Moving to the Product Operating Model (Silicon Valley Product Group)

Help transform your business and innovate like the world’s top tech companies!

In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams …
Buy this book on Amazon
Escaping the Build Trap: How Effective Product Management Creates Real Value

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall…
Buy this book on Amazon
Made to Stick: Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, …
Buy this book on Amazon
The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer

"This book will give you an understanding of what has made Toyota successful and some practical ideas that you can use to develop your own approach to business."--Gary Convis, Managing Office of Toyot…
Buy this book on Amazon