The Customer-Base Audit

The Customer-Base Audit similar books

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  The Coming Wave: Technology, Power, and the Twenty-first Century's Greatest Dilemma

  A warning of the unprecedented risks that AI and other fast-developing technologies pose to global order, and how we might contain them while we have the chance—from a co-founder of the pioneering art…

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  Co-Intelligence: Living and Working with AI

  **A New York Times Bestseller**
  
  'Co-Intelligence is the very best book I know about the ins, outs, and ethics of generative AI. Drop everything and read it cover to cover NOW' Angela Duckworth
  
  Consumer …

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• 

  Hidden Potential: The Science of Achieving Greater Things

  #1 New York Times bestseller
  
  "This brilliant book will shatter your assumptions about what it takes to improve and succeed. I wish I could go back in time and gift it to my younger self. It would've he…

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• 

  Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

  “What does it mean to manage well?”
  From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to rea…

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  Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World

  An epic true-tale of hubris and greed from two Pulitzer-finalist Wall Street Journal reporters, Billion Dollar Whale reveals how a young social climber pulled off one of the biggest financial heists i…

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• 

  Principles: Life and Work

  Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique result…

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  Originals: How Non-Conformists Move the World

  In Originals the author addresses the challenge of improving the world from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformi…

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  Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data

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• 

  The Algebra of Wealth: A Simple Formula for Financial Security

  AN INSTANT #1 NEW YORK TIMES BESTSELLER
  
  A must-have guide to optimizing your life for wealth and success, from bestselling author, NYU professor, and co-host of the Pivot podcast Scott Galloway.
  
  Today's…

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• 

  The Gene: An Intimate History

  Spanning the globe and several centuries, The Gene is the story of the quest to decipher the master-code that makes and defines humans, that governs our form and function.
  
  The story of the gene begins …

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  Converted: The Data-Driven Way to Win Customers' Hearts

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  Fundamentals of Data Engineering: Plan and Build Robust Data Systems

  Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you'l…

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  How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between

  The secrets to successfully planning and delivering projects on any scale—from home renovation to space exploration—by the world’s leading expert on megaprojects
   
  “This book is important, timely, instr…

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• 

  The Everything Store: Jeff Bezos and the Age of Amazon

  The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.
  
  Amazon.com started off delivering books through the mail. But it…

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• 

  The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

  ”It is impossible to produce superior performance unless you do something different.” — John Templeton
  
  What makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager wi…

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  Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

  The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.
  
  It seems hard to believe today, but there was a time when Airbnb was …

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  Clear Thinking: Turning Ordinary Moments into Extraordinary Results

  AN INSTANT NEW YORK TIMES BESTSELLER
  
  Few things will change your trajectory in life or business as much as learning to think clearly. Yet few of us recognize opportunities to think in the first place.
  
  Y…

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  Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger

  EXPANDED THIRD EDITION includes Charlie's 2007 USC Law School Commencement address. Edited by Peter D. Kaufman. Brand New.

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  On the Edge: The Art of Risking Everything

  From the New York Times bestselling author of The Signal and the Noise, the definitive guide to our era of risk—and the players raising the stakes In the bestselling The Signal and the Noise, Nate Sil…

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  How Brands Grow: What Marketers Don't Know

  This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & ho…

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