The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win
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Made to Stick: Why Some Ideas Survive and Others Die
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.
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Loved: How to Market Tech Products Customers Adore
In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their prod…
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Competing Against Luck
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services custo…
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Blindspots: The Ultimate Guide to Building a Better Win-Loss Program
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and w… -
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The Rise and Fall of the Dinosaurs: A New History of a Lost World
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Independence
India, 1947. In a rural village in Bengal live three sisters, daughters of a well-respected doctor.
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Product Marketing Level Up: Elevate your product marketing craft and career
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Sam Walton: Made In America
As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story a…
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