The Robert Collier Letter Book

The Robert Collier Letter Book

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy tha…
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

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Fooled by Randomness is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a w…
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