Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading market…
If you like book Marketing 4.0: Moving from Traditional to Digital here is the list of books you may also like
Buy this book on AmazonMarketing 4.0: Moving from Traditional to Digital similar books
-
This is Marketing: You Can't Be Seen Until You Learn To See
#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom…
Buy this book on Amazon -
Purple Cow: Transform Your Business by Being Remarkable
The acclaimed Wall Street Journal and Business Week Bestseller.
Buy this book on Amazon
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and Kris… -
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Do Not Read This Book If You Hate Money
Buy this book on Amazon
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, … -
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
Double and triple your sales—in any market.
Buy this book on Amazon
The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and ea… -
Power And Prediction: The Disruptive Economics of Artificial Intelligence
Disruption resulting from the proliferation of AI is coming. The authors of the bestselling Prediction Machines describe what you can do to prepare.
Buy this book on Amazon
Banking and finance, pharmaceuticals, automotive, me… -
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an…
Buy this book on Amazon -
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of …
Buy this book on Amazon -
-
-
Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind…
Buy this book on Amazon -
Business Model Generation
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.
Buy this book on Amazon
1) Change the way you think about business models
Business Model Generati… -
-
Value Proposition Design: How to Create Products and Services Customers Want
If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to…
Buy this book on Amazon -
Contagious: Why Things Catch On
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association
Buy this book on Amazon
What makes things popular? Why do people talk about certain products and ideas more than others? Wh… -
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…
Buy this book on Amazon -
Buyology: Truth and Lies About Why We Buy
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying dec…
Buy this book on Amazon -
SPIN Selling: Situation Problem Implication Need-payoff
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best docu…
Buy this book on Amazon -
Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life
Named a "must read" by Susan Cain, "endlessly fascinating" by Daniel Pink, and "bursting with practical insights" by Adam Grant.
Buy this book on Amazon
A former rocket scientist reveals the habits, ideas, and strategies tha… -
Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds
Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish yo…
Buy this book on Amazon -