The Art of SEO: Mastering Search Engine Optimization
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How I Raised Myself from Failure to Success in Selling
A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisemen…
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Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading market…
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Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. …
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Antifragile: Things That Gain from Disorder
From the bestselling author of The Black Swan and one of the foremost philosophers of our time, Nassim Nicholas Taleb, a book on how some systems actually benefit from disorder.
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In The Black Swan Taleb… -
Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!
Wake up and take control of your life! From the bestselling author of Inner Strength , Unlimited Power , and MONEY Master the Game, Anthony Robbins, the nation's leader in the science of peak performa…
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
The classic guide to copywriting, now in an entirely updated third edition
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This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writer… -
Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down?
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On Writing Well: The Classic Guide to Writing Nonfiction
On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get throug…
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Playing to Win: How Strategy Really Works
A Wall Street Journal and Washington Post Bestseller A playbook for creating your company's winning strategy. Strategy is not complex. But it is hard. It’s hard because it forces people and organizati…
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The Art of Living: The Classical Manual on Virtue, Happiness and Effectiveness
Epictetus was born into slavery about 55 C.E. in the eastern outreaches of the Roman Empire. Sold as a child and crippled from the beatings of his master, Epictetus was eventually freed, rising from h…
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
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Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't poss… -
Mastery
In this book, Robert Greene demonstrates that the ultimate form of power is mastery itself. By analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Albert Einstein, and Leona…
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger mar…
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Principles: Life and Work
Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique result…
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Business Model Generation
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.
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1) Change the way you think about business models
Business Model Generati… -
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The Talent Code: Unlocking the Secret of Skill in Sports, Art, Music, Math, and Just About Everything Else
What is the secret of talent? How do we unlock it? In this groundbreaking work, journalist and New York Times bestselling author Daniel Coyle provides parents, teachers, coaches, businesspeople—and ev…
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