Books similar like Mental Models: Aligning Design Strategy with Human Behavior

The Lean Startup

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

E…

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Interviewing Users: How to Uncover Compelling Insights

Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful in…

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Just Enough Research

Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong.

Good research is about asking more and better questions, and thinking critically about…

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Inspired: How to Create Tech Products Customers Love

Как известно, существует большая разница между тем, как создают свои продукты самые успешные компании и как это делают все остальные. Многие производители стремятся выпускать привлекательные товары. О…

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Thinking In Systems: A Primer

Meadows’ Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wrigh…

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A Visit from the Goon Squad

Jennifer Egan’s spellbinding interlocking narratives circle the lives of Bennie Salazar, an aging former punk rocker and record executive, and Sasha, the passionate, troubled young woman he employs. A…

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Start with Why: How Great Leaders Inspire Everyone to Take Action

Why do you do what you do?

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees ali…

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The Tombs of Atuan (Earthsea Cycle, #2)

In this second novel in the Earthsea series, Tenar is chosen as high priestess to the ancient and nameless Powers of the Earth, and everything is taken from her—home, family, possessions, even her nam…

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Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is…

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Beloved (Beloved Trilogy, #1)

Staring unflinchingly into the abyss of slavery, this spellbinding novel transforms history into a story as powerful as Exodus and as intimate as a lullaby.

Sethe, its protagonist, was born a slave an…

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Attached: The New Science of Adult Attachment and How It Can Help You Find—and Keep—Love

Is there a science to love?

In this groundbreaking book, psychiatrist and neuroscientist Amir Levine and psychologist Rachel S. F. Heller reveal how an understanding of attachment theory-the most adva…

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew abou…

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Accessibility for Everyone

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Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience

Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate des…

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The Creative Act: A Way of Being

From the legendary music producer, a master at helping people connect with the wellsprings of their creativity, comes a beautifully crafted book many years in the making that offers that same deep wis…

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Norwegian Wood

Toru, a quiet and preternaturally serious young college student in Tokyo, is devoted to Naoko, a beautiful and introspective young woman, but their mutual passion is marked by the tragic death of thei…

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Do Androids Dream of Electric Sheep?

It was January 2021, and Rick Deckard had a license to kill. Somewhere among the hordes of humans out there, lurked several rogue androids. Deckard's assignment--find them and then..."retire" them. Tr…

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Designing Type

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't poss…

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The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

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Mental Models: Aligning Design Strategy with Human Behavior

Mental Models: Aligning Design Strategy with Human Behavior similar books