The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
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Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."
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- Marty Cagan
How do you know that you are m… -
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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers.
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Ideaflow: The Only Business Metric That Matters
“Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others—and in yourself.” — Scott Galloway, bestselling author of The Four and Post…
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Loved: How to Market Tech Products Customers Adore
In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their prod…
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Inspired: How to Create Tech Products Customers Love
Как известно, существует большая разница между тем, как создают свои продукты самые успешные компании и как это делают все остальные. Многие производители стремятся выпускать привлекательные товары. О…
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The Cold Start Problem: How to Start and Scale Network Effects
A venture capitalist draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech’s most successful products have solved the d…
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
The missing manual on how to apply Lean Startup to build products that customers love
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a star… -
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Smart Brevity: The Power of Saying More with Less
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impa…
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Lean Analytics: Use Data to Build a Better Startup Faster
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from …
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Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, an…
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and w… -
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas …
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Fall in Love with the Problem, Not the Solution
Unicorns—companies that reach a valuation of more than $1 billion—are rare. Uri Levine has built two.
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And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.
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Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management rem…
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Made to Stick: Why Some Ideas Survive and Others Die
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.
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Mark Twain once observed, …