Universal Principles of Design

Universal Principles of Design

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disci…

If you like book Universal Principles of Design here is the list of books you may also like

Buy this book on Amazon

Universal Principles of Design similar books

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)

Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and in…
Buy this book on Amazon
The Design of Everyday Things

The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. …
Buy this book on Amazon
100 Things Every Designer Needs to Know About People

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like explorin…
Buy this book on Amazon
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers.

The startups that Google Ventures invest…
Buy this book on Amazon
Laws of UX: Using Psychology to Design Better Products & Services

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The mos…
Buy this book on Amazon
Emotional Design: Why We Love (or Hate) Everyday Things

Buy this book on Amazon
Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is…
Buy this book on Amazon
Lean UX: Applying Lean Principles to Improve User Experience

The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and t…
Buy this book on Amazon
Design Is Storytelling

Ellen Lupton, award-winning author of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great design

Good design, like good storytelling, brings ideas to life. The latest bo…
Buy this book on Amazon
The Interior Design Reference & Specification Book updated & revised: Everything Interior Designers Need to Know Every Day

Buy this book on Amazon
Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students

The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraph…
Buy this book on Amazon
The Non-Designer's Design Book

So you have a great concept and all the fancy digital tools you could possibly require—what's stopping you from creating beautiful pages? Namely the training to pull all of these elements together int…
Buy this book on Amazon
The Ten Books on Architecture

Marcus Vitruvius Pollio, a Roman architect and engineer flourishing in the first century B.C., was the author of the oldest and most influential work on architecture in existence. For hundreds of year…
Buy this book on Amazon
The Laws of Simplicity

Buy this book on Amazon
Design as Art

One of the last surviving members of the futurist generation, Bruno Munari's Design as Art is an illustrated journey into the artistic possibilities of modern design translated by Patrick Creagh publi…
Buy this book on Amazon
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger mar…
Buy this book on Amazon
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas …
Buy this book on Amazon
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Double and triple your sales—in any market.

The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and ea…
Buy this book on Amazon
The 80/20 Principle: The Secret to Achieving More with Less

How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle--the well-known, unpublicized secret that 80 percent of all our results in business and i…
Buy this book on Amazon
Cradle to Cradle: Remaking the Way We Make Things

"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this prov…
Buy this book on Amazon